Averi + Notion: AI Content Workflow in Your Workspace

Notion is where teams plan, document, and collaborate. For many startups and content teams, it's also where content lives in some form — content calendars, drafts-in-progress, brand guidelines, research notes. The challenge is that Notion is great for organizing content thinking but wasn't built as a content production platform.

The Averi + Notion integration connects these two worlds: Notion as your team workspace and knowledge management layer, Averi as your content production engine. Content research and briefs from Notion flow into Averi for AI-assisted drafting. Finished content from Averi can publish back to Notion pages for team review or archiving.

How Teams Use Notion and Averi Together

The relationship between Averi and Notion isn't about replacing Notion — it's about connecting your team workspace to your content production workflow.

Common Notion + Averi use patterns:

1. Notion as your content calendar, Averi for production: Plan topics and track status in a Notion database, create and produce content in Averi, then link back to Averi content from your Notion calendar.

2. Notion for research and briefs, Averi for drafting: Your team does research, SME interviews, and brief development in Notion. That context feeds into Averi for AI-assisted drafting.

3. Averi for production, Notion for review and archive: Content is created in Averi, reviewed in Notion (which many teams prefer for document collaboration), then published from Averi to your CMS.

4. Brand Core in Notion, operationalized in Averi: Many teams maintain their brand guidelines, ICP documentation, and messaging frameworks in Notion. Import these into Averi's Brand Core to make them actionable for content production.

Setting Up the Averi + Notion Integration

Prerequisites

• Averi account (https://app.averi.ai/sign-up)
• Notion workspace (any plan — the Notion API is available on free plans)
• Access to the Notion integrations settings
• Specific Notion pages or databases you want to connect

Step 1: Create a Notion Integration

1. Go to https://www.notion.so/my-integrations
2. Click "+ New integration"
3. Name it "Averi" and associate it with your workspace
4. Copy the Internal Integration Token
5. Set the appropriate capabilities: Read content, Update content, Insert content

Step 2: Share Your Notion Pages with the Integration

Notion integrations only have access to pages you explicitly share with them. For each Notion page or database you want to use with Averi:

1. Open the page in Notion
2. Click the three-dot menu (•••) at the top right
3. Click "Add connections"
4. Find and select your "Averi" integration

Do this for your content calendar database, research pages, brand guidelines pages, and any other Notion pages you want Averi to be able to access or write to.

Step 3: Connect in Averi

1. In Averi, go to Settings → Integrations → Workspace
2. Select Notion
3. Paste your Integration Token
4. Click Connect
5. Averi will show you the Notion pages and databases it can access
6. Select which databases to sync (content calendar, brief templates, etc.)

Step 4: Map Your Notion Database Structure

If you're syncing a Notion content calendar database with Averi, map the fields:

• Content Title → Averi piece title
• Status → Averi content queue status
• Target Publish Date → Averi scheduled date
• Content Type → Averi content type
• Assigned Writer → Averi assignee
• Topic/Keywords → Averi SEO brief fields

This mapping means your Notion calendar and Averi content queue stay in sync — changes in one reflect in the other.

Workflow: Using Notion as Your Content Brief Layer

This is the most popular Averi + Notion integration workflow for teams that have existing processes in Notion.

Step 1: Research and brief in Notion Your content team or strategist creates a research brief in Notion. This includes:

• Target keyword and search intent
• Key points to cover
• Sources and competitor examples
• SME interview notes (if applicable)
• Brand angle and specific messaging to hit

Step 2: Import brief into Averi With the integration active, import your Notion page directly into Averi as a content brief. Averi reads the Notion page content and uses it as context for the drafting session.

Step 3: Draft in Averi Use Averi's AI-assisted drafting workflow with your Brand Core + the imported brief context. The AI-assisted draft uses both your brand voice and your specific brief as inputs, producing a first draft that's much closer to final than starting from scratch.

Step 4: Review and refine Edit in Averi. Or export back to Notion for team review — the integration supports two-way content flow.

Step 5: Publish When approved, publish from Averi to your CMS (WordPress, Webflow, Framer, etc.) directly.

Workflow: Brand Core From Notion to Averi

Many companies have invested in Notion documentation for their brand: voice guidelines, ICP profiles, competitor positioning, messaging frameworks. This is exactly the information that powers Averi's Brand Core.

Instead of duplicating this documentation, import your Notion brand pages into Averi:

1. Share your brand guidelines pages with the Averi Notion integration
2. In Averi's Brand Core settings, import from Notion
3. Averi extracts and structures the brand information into its Brand Core format
4. Review and refine in Averi — the import handles the heavy lifting, you do the final polish

Now your team's existing Notion brand work is operationalized in every piece of content Averi helps create.

Workflow: Team Review in Notion

Some teams prefer reviewing content in Notion because it's where their team already spends time. With the Averi + Notion integration:

1. Draft and first-edit content in Averi
2. Export the draft to a Notion page for team review
3. Team adds comments and suggests edits in Notion
4. Content creator incorporates feedback back in Averi
5. Final version published from Averi to CMS

The advantage: reviewers who aren't using Averi directly can still participate in the review process in their existing Notion workspace.

Use Cases for Specific Teams

Content Teams Using Notion as Their Primary Workspace

For teams where Notion is the hub of all work, Averi functions as the specialized content production tool connected to Notion's organizational layer. The Notion database is the single source of truth for "what are we publishing" — Averi is the tool where content actually gets made.

Key setup for this team: sync your Notion content calendar with Averi's content queue so status updates in Averi reflect in Notion, and vice versa.

Startups With Brand Guidelines in Notion

Startups often build their brand guidelines in Notion early. When they start scaling content production, those guidelines need to be in the content tool, not just in a reference doc that writers may or may not read.

The Averi Brand Core import from Notion solves this: your existing brand documentation becomes the foundation for AI-assisted content, applied consistently to every piece.

Agencies Managing Multiple Client Workspaces

Agencies often have separate Notion workspaces (or sections) for each client. The Averi + Notion integration can connect to client-specific Notion sections, pulling client briefs and brand information into Averi's per-client Brand Core profiles.

Tips for the Best Integration Experience

Keep your Notion content calendar structure simple: The more complex your Notion database properties, the more complex the field mapping. Start with the essential fields and add complexity only when you need it.

Use consistent naming in Notion: If your Notion database has a "Status" property, use consistent values (Draft, In Review, Approved, Published) that map cleanly to Averi's content queue statuses.

Create a dedicated "For Averi" section in your Notion workspace: Keep your Averi-connected pages organized in a specific section of Notion so your team knows which pages are connected to the content workflow.

Don't use Notion as your content archive: After publishing, your authoritative content version should be in Averi's Library and on your live site. Notion is for planning and review, not for long-term content storage.

Further Reading

• 7 marketing workflow improvements that save hours
• the best content marketing workflow for SaaS startups
• the difference between a marketing workspace and a project management tool
• Averi's Strategy Map — a strategic layer on top of your Notion workspace

Frequently Asked Questions

Does the Averi + Notion integration sync in both directions?

Yes, for supported workflows. Averi can read from Notion (import briefs, brand docs, calendar items) and write to Notion (export drafts for review, update status fields in your calendar database). The specific bidirectional fields depend on how your integration is configured.

Can Averi read from a Notion database without importing individual pages?

Averi can connect to a Notion database and read its properties (title, status, date, tags, etc.) for calendar sync purposes. For full content import, you import specific page contents. The two capabilities work together: database sync for calendar status, page import for brief content.

Will changes I make in Notion sync back to Averi automatically?

For database properties (like status changes), syncing can be configured to run automatically on a schedule. For page content (like editing a brief in Notion), you'll need to re-import the page in Averi to reflect changes. Fully automatic real-time bidirectional sync is on the roadmap.

Can multiple Averi users access the same Notion pages through the integration?

Yes. The integration token is workspace-level, so all Averi users in your workspace can access the connected Notion pages. Access is controlled by which Notion pages you share with the Averi integration.

Is there a limit to how many Notion pages Averi can access?

Averi accesses only the Notion pages explicitly shared with the integration — there's no blanket access to your entire Notion workspace. The practical limit is the number of pages you choose to share, which can be as many as your workflow requires.