Content Marketing Guides By Role
25 role-specific guides so you can focus on what matters for your situation — whether you're a solo founder, a CMO, or a full content team.
Content Marketing for Startup Founders
You're building a product AND need marketing. This guide shows startup founders how to build a content engine that runs without constant attention.
Content Marketing for Solo Marketers
You're the entire marketing department. This guide helps solo marketers build systems that scale output without burning out.
Content Marketing for Technical Founders
You can build the product but marketing feels foreign. This guide gives technical founders a systematic, engineering-minded approach to content marketing.
AI Content Marketing for Marketing Managers
Scale your team's content output with AI. This guide helps marketing managers integrate AI into existing workflows without sacrificing quality or brand voice.
AI Content Engine for Content Teams
Help your content team produce 3x more without 3x the headcount. This guide covers AI-assisted workflows, quality control, and team collaboration.
Content Marketing for Series A Startups
You've raised your Series A. Now you need to grow. This guide covers the content marketing strategy that turns funding into organic growth and pipeline.
Content Marketing for Seed-Stage Startups
Pre-revenue doesn't mean pre-marketing. This guide shows seed-stage startups how to build organic visibility before you have budget for paid channels.
Content Marketing for B2B SaaS
The complete B2B SaaS content marketing playbook. Covers full-funnel content strategy, SEO, thought leadership, case studies, and pipeline attribution.
Content Marketing for PLG Companies
Content is your distribution channel when the product sells itself. This guide covers SEO-led acquisition, educational content, and self-serve conversion content for PLG.
Content Marketing for Developer Tools
Developers hate being marketed to — but they love great documentation and tutorials. This guide covers technical content strategy for dev tool companies.
Content Marketing for FinTech Startups
Market a FinTech startup without running afoul of compliance. Covers regulated content strategy, trust-building, educational content, and thought leadership.
Content Marketing for HealthTech Startups
Navigate healthcare content marketing with confidence. Covers HIPAA-conscious content, provider vs. patient audiences, clinical credibility, and SEO for health.
Content Marketing for MarTech Companies
Marketing a marketing tool means your audience knows every trick. This guide covers how MarTech companies build credibility through substance, not hype.
Content Marketing for E-Commerce Brands
Drive organic revenue for your e-commerce brand. Covers product content, buying guides, category pages, seasonal campaigns, and content-driven SEO for shopping intent.
Content Marketing for Agency Owners
Agencies are great at marketing clients but terrible at marketing themselves. This guide helps agency owners build an inbound content engine for new business.
Content Marketing for Freelance Marketers
Build a personal brand that attracts clients. This guide helps freelance marketers create a content system that generates inbound leads while you do client work.
Content Marketing for Non-Technical Founders
You don't need to code to build a content engine. This guide helps non-technical founders set up and run content marketing with AI-powered tools and no-code workflows.
Content Marketing for Bootstrapped Startups
No funding? No problem. This guide shows bootstrapped founders how to build organic growth with content marketing on a zero or near-zero budget.
Content Marketing for HR Tech Companies
HR Tech buyers are research-heavy and committee-driven. This guide covers multi-stakeholder content, compliance-aware messaging, and HR-specific SEO strategy.
Content Marketing for AI Startups
Every startup is an "AI startup" now. This guide shows how to differentiate your AI company through substantive content, not buzzword-laden fluff.
Content Marketing for Marketplace Startups
Marketplaces need to market to both sides. This guide covers dual-audience content strategy, supplier acquisition content, and demand-side SEO for marketplace startups.
Content Marketing for VP of Marketing
You need 3x output with the same team. This guide shows VPs of Marketing how to integrate AI content engines into existing workflows for dramatic efficiency gains.
Content Marketing for Growth Marketers
Content is the growth channel that compounds. This playbook shows growth marketers how to build content loops, SEO flywheels, and content-led acquisition systems.
AI Content Engine for CMOs
AI isn't replacing your team — it's multiplying them. This guide helps CMOs evaluate, implement, and measure AI content engines for enterprise-scale impact.
Content Marketing for EdTech Companies
EdTech buyers need trust before they buy. This guide covers educational content strategy, multi-stakeholder messaging, and SEO for education-related keywords.