Averi + Semrush: SEO Data Meets AI Content Creation

Semrush is the gold standard for SEO research — keyword data, competitive analysis, backlink intelligence, site audits, and content performance tracking, all in one platform. Averi is the AI content engine that takes strategy and turns it into published content. Together, they form a complete content marketing system: data from Semrush informing what to create, Averi handling the creation and publishing.

This guide covers how to connect Semrush data to your Averi workflow, the specific research processes that produce the best results, and the ongoing loop that keeps your content strategy driven by real SEO intelligence rather than guesswork.

The Gap Between SEO Research and Content Creation

Most content teams that use Semrush have a problem: there's a gap between the data in Semrush and the content that actually gets created.

A content strategist does keyword research in Semrush and puts together a list of target terms. That list becomes a spreadsheet. The spreadsheet gets turned into a content calendar. The content calendar gets briefed. By the time a writer is actually drafting, they're three steps away from the original Semrush data — and key context (search intent, competitor content depth, ranking difficulty, searcher questions) has been lost or compressed.

The Averi + Semrush integration shortens this chain. Semrush research flows directly into Averi briefs, which become Averi drafts, which publish to your CMS. The SEO intelligence is present at every step — not abstracted into a spreadsheet that someone might not read.

Setting Up the Averi + Semrush Integration

Prerequisites

• Averi account (https://app.averi.ai/sign-up)
• Semrush account (Guru or Business plan recommended for API access; Pro plan has limited API access)
• Semrush API key

Step 1: Get Your Semrush API Key

1. Log in to Semrush
2. Go to Profile Settings → API
3. Copy your API key (format: a long alphanumeric string)
4. Note your API limits — the number of requests per day depends on your Semrush plan

Step 2: Connect in Averi

1. In Averi, go to Settings → Integrations → SEO
2. Select Semrush
3. Enter your Semrush API key
4. Click Connect — Averi verifies access and confirms your plan's capabilities
5. Configure your default settings: target country, language, device type (desktop/mobile)

Step 3: Configure Your Tracking Projects

In Averi's Semrush integration settings, connect your Semrush projects:

• Position Tracking project: Connect your Semrush position tracking campaign to Averi — this lets Averi show keyword ranking data alongside your content Library
• Site Audit project: Connect your site audit to surface technical SEO issues that affect content performance
• Competitors: Add your top 3-5 competitors so Averi can pull their content gap data into your planning workflow

The SEO Content Research Workflow

This is where the integration creates the most value: using Semrush data to brief content in Averi with precision.

Phase 1: Keyword Research and Opportunity Identification

Step 1: Keyword Magic Tool → Averi

In Averi's research section (with Semrush connected), run keyword research directly without opening Semrush:

• Enter your seed topic or keyword
• Averi pulls Keyword Magic Tool data: related keywords, search volume, keyword difficulty, SERP features, CPC
• Filter to your opportunity zone: typically keywords with volume >200/month and KD under 40 for newer sites, or higher volume/KD for established domains
• Tag the keywords you want to pursue and add them to your Averi content planning queue

Step 2: Competitive Gap Analysis → Content Opportunities

Use Averi's competitive gap view (powered by Semrush's keyword gap tool):

• Select your domain and up to 4 competitors
• Averi pulls keywords your competitors rank for that you don't
• Organized by opportunity: high-volume terms you're missing, terms where competitors are weak
• Select gap keywords and add them to your content planning queue

Step 3: SERP Analysis → Content Brief

For each keyword in your queue, Averi pulls the Semrush SERP data:

• Top 10 ranking pages
• Their estimated traffic
• Their Domain Authority (Semrush's Authority Score)
• SERP features present (featured snippets, People Also Ask, local pack, etc.)

This data informs your brief: how deep does the content need to be to compete? What SERP features should you optimize for? What existing resources will your new post need to beat?

Phase 2: Brief Creation With SEO Intelligence

When you create a content brief in Averi with Semrush connected, the brief includes:

Target keyword data:

• Primary keyword: volume, KD, CPC, search intent classification
• Secondary/LSI keywords (Semrush's related keyword suggestions)
• Questions to answer (from Semrush's People Also Ask data)

Competitive content analysis:

• Ranking competitors and their content format
• Average word count for top-ranking pages
• Topics covered by competitors that should be in your content
• Topics not covered by competitors — your differentiation opportunity

SERP feature targets:

• Is there a featured snippet? What format does it take? How to structure your content to compete for it.
• Are there People Also Ask boxes? Include direct answers to these questions.
• Is there a knowledge panel? What structured data should you add?

This brief gives your content creator (or Averi's AI drafting tools) everything needed to produce SEO-optimized content — not just keyword-stuffed content, but content designed to match search intent and rank.

Phase 3: AI-Assisted Drafting With SEO Context

When you launch a drafting session in Averi with a Semrush-informed brief, the AI uses the SEO data to:

• Match search intent: If the keyword intent is informational, the content is educational. If it's transactional, the content has clear purchase-path CTAs.
• Cover the right topics: Semrush's topic coverage data tells Averi which subtopics the top-ranking content covers — your draft starts with those covered.
• Target optimal length: Based on the top-ranking competitors' content length, Averi calibrates the draft length to be competitive (not too thin, not artificially padded).
• Include semantic keywords: Semrush's related and LSI keywords are woven into the draft naturally — improving topical relevance without manual keyword placement.
• Structure for featured snippets: If the target SERP has a featured snippet, Averi structures the relevant section (a definition, a list, a table) to compete for it.

The result is a draft that starts from the right SEO foundation, not one that needs extensive SEO editing after the fact.

Ongoing SEO Content Management With Semrush + Averi

The integration isn't just for creating new content — it powers your ongoing content optimization loop.

Tracking Rankings Against Content

In Averi's Library, your content pieces show Semrush position tracking data:

• Current ranking position for primary keyword
• Ranking change over time (trend)
• Estimated organic traffic
• Competing pages and their positions

This ranking data in context with your editorial view means you see immediately which posts need attention:

• Declining rankings: post needs an update or additional link building
• Positions 4-10: close to the top, optimization could push to page one
• Positions 1-3: defend with content updates and link building to maintain

Content Refresh Prioritization With SEO Data

Use Semrush data in Averi to prioritize content refresh work:

High-priority refreshes:

• Posts ranking positions 4-10 for high-volume keywords (small improvement = large traffic gain)
• Posts that have declined from page one to page two recently
• Posts where Semrush shows competitors have published better versions since your post was created

Medium-priority refreshes:

• Posts on evergreen topics where the information has changed
• Posts with good traffic but poor engagement metrics

Low-priority or retire:

• Posts ranking position 20+ for low-volume keywords with high KD
• Posts where Semrush shows the SERP is dominated by powerful domains you can't realistically displace

Competitor Content Monitoring

Configure Averi to pull Semrush alerts for competitor content changes:

• When a competitor publishes new content ranking for your target keywords
• When a competitor's content significantly improves in rankings
• When a competitor loses rankings you could capture

These alerts in Averi's content planning view create a signal system: when a competitor loses ground on a topic, you have a window to publish or refresh content targeting those terms.

Backlink Intelligence for Content Promotion

Semrush's backlink data, surfaced in Averi, tells you which content is earning links and which isn't:

• Content with backlinks: High-value content worth updating, expanding, and promoting further
• Content without backlinks: May need outreach, PR support, or better content to earn links organically
• Competitors' top linked content: Topics and formats that earn links in your category — inspiration for your next high-value content investments

The Content Performance Loop

The complete Averi + Semrush loop:

Plan → Keyword research and competitive gap analysis in Averi (powered by Semrush) Create → AI-assisted drafting with SEO-informed brief (Averi's content creation workflow) Publish → Direct to CMS from Averi Track → Rankings and traffic in Averi Library (powered by Semrush) Optimize → Refresh and improve underperformers identified by Semrush data Repeat

Each cycle of this loop makes the next cycle smarter. You're not just creating content — you're building an SEO asset that gets more valuable over time.

Practical Tips for Maximum Results

Start with your competitor gap, not a fresh keyword list: Your competitors have already done market research — their top-ranking content tells you what your audience is looking for. Capture their best terms before you build your own keyword list from scratch.

Don't just go for high-volume keywords: The keyword with 10,000 searches/month and KD 85 will take 12+ months to rank for. The keyword with 800 searches/month and KD 15 can rank in 4-8 weeks. For most companies, a portfolio of realistic-KD keywords outperforms a list of aspirational high-volume terms.

Match Semrush's search intent classification to your content type: Semrush classifies keywords as informational, navigational, transactional, or commercial. Informational intent → educational blog posts. Commercial intent → comparison pages and reviews. Transactional intent → landing pages with clear CTAs. Getting the content type wrong for the intent is one of the most common SEO mistakes.

Use Semrush's Topic Research for content cluster planning: In Averi, use Semrush's Topic Research tool to find related topics and subtopics for a content cluster. Build your cluster in Averi with a clear pillar page and supporting posts, using Topic Research to make sure you're covering the full topic landscape.

Set up weekly rank tracking reports: Configure Averi to send you a weekly email or Slack message with your ranking movements from Semrush's Position Tracking. Consistent monitoring catches declines early, when intervention is still low-effort.

Further Reading

• AI-powered SEO for B2B SaaS using keyword data
• how to execute SEO for startups
• double your organic traffic playbook
• Averi's Strategy Map to connect SEMrush keyword data to your content strategy

Frequently Asked Questions

Do I need a Semrush Guru or Business plan, or does Pro work?

Pro plan provides limited API access — enough for basic keyword lookups and position tracking. Guru plan significantly increases API limits and unlocks historical data, which improves the accuracy of trend analysis in Averi. For teams publishing more than 4-6 pieces per month and actively doing competitive research, Guru is the recommended plan for the integration.

How does the Semrush integration handle keyword research in multiple languages?

Semrush supports keyword data for 190 countries and 30+ languages. Configure your target country and language in Averi's Semrush integration settings. For multilingual content strategies, you can switch the target database per content piece in the Averi brief, pulling keyword data for the specific market.

Can I use the Averi + Semrush integration for local SEO content?

Yes. Semrush has strong local SEO capabilities, and Averi's integration supports local keyword data. When creating content targeting local searches (e.g., "[service] in [city]"), configure the location-specific keyword data in your Averi brief. Semrush's local pack data will inform which geographic variations to target.

How often does Semrush data update in Averi?

Averi pulls fresh Semrush data when you initiate a new keyword research or competitive analysis session. Position tracking data syncs daily (aligned with Semrush's position tracking update frequency). For site audit data, syncing happens on the schedule you configure in your Semrush project settings.

What's the best way to use Semrush's People Also Ask data in Averi content briefs?

PAA questions are gold for FAQ sections and featured snippet optimization. In Averi's brief, Semrush's PAA data for your target keyword populates a "Questions to answer" section. Address each question directly and concisely in your content — typically with a header question (H3) and a 40-60 word answer directly beneath it. This structure is specifically optimized for Google's PAA boxes and featured snippets.