Content Marketing Playbooks
20 step-by-step playbooks for every content marketing challenge — from launching your strategy in the first 90 days to scaling content ops, optimizing for AI search, and building a community-led content engine.
The First 90 Days: Your Content Marketing Launch Playbook
A step-by-step playbook for launching content marketing at a new company. Covers audit, strategy, production setup, and early wins in your first 90 days.
The Series A Content Playbook: Scale Content After Your Raise
You raised Series A. Now build the content engine that turns that capital into compounding organic growth. A complete playbook for post-Series-A content.
The Product-Led Content Playbook: Drive Self-Serve Signups
Build content that converts readers into activated product users. The complete PLG content playbook for self-serve SaaS companies.
The Bottom-Funnel Content Playbook: Content That Closes Deals
Most content lives at the top of the funnel. This playbook shows you how to create bottom-funnel content that converts high-intent buyers into customers.
The GEO Playbook: Optimize Content for AI Search Engines
A complete playbook for optimizing content to appear in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.
The Solo Marketer Playbook: Run Content as a Team of One
A practical playbook for running high-impact content marketing as a team of one. Systems, tools, and priorities for solo marketers at startups.
The Content Audit Playbook: Fix, Update, and Optimize
A step-by-step content audit playbook that shows you exactly how to inventory, score, prioritize, and act on your existing content for maximum SEO impact.
The SEO Content Cluster Playbook: Build Topical Authority
Build topical authority and dominate your niche with a structured content cluster strategy. Includes pillar page templates, cluster mapping, and internal linking.
The Newsletter Growth Playbook: 0 to 10K Subscribers
Grow your B2B newsletter from zero to 10,000 subscribers with this step-by-step playbook. Covers content strategy, growth tactics, monetization, and metrics.
The LinkedIn Content Playbook: B2B Strategy and Execution
Build a LinkedIn content strategy that generates pipeline for your B2B startup. Covers content types, posting cadence, engagement tactics, and measuring results.
The Case Study Production Playbook: Scale Social Proof at Scale
Build a systematic case study production process that turns customer wins into pipeline-generating content. Includes interview frameworks, templates, and distribution.
The Content Repurposing Playbook: 10x Every Piece You Create
Get 10x the mileage from every piece of content you create. This playbook shows you how to systematically repurpose blog posts, podcasts, and videos across every channel.
The Competitive Content Playbook: Win Buyers Considering Alternatives
Build a content strategy designed to win buyers who are actively evaluating your competitors. Includes comparison content, displacement tactics, and battle card frameworks.
The Developer Content Playbook: Marketing for Dev-Facing Products
Content marketing for products built for developers, engineers, and technical buyers. Covers developer docs, tutorials, technical blogs, and community-led growth.
The Content Ops Scaling Playbook: From 1 to 10 People
Scale your content operations from a one-person team to a 10-person machine without losing quality or burning everyone out. Workflows, hiring, and governance included.
The Brand Launch Content Playbook: Content for a New Company
Launch your new brand with content that builds authority from day one. Includes pre-launch strategy, launch week content plan, and 90-day post-launch roadmap.
The Seasonal Content Playbook: Plan and Execute Event-Based Content
Stop scrambling before every holiday, industry event, or product launch. Build a seasonal content calendar that makes every moment an opportunity.
The Video Content Playbook: Add Video to Your Content Strategy
Add video to your content marketing strategy without blowing your budget or bandwidth. Covers video types, production workflow, distribution, and measuring ROI.
The Community-Led Content Playbook: Build Content Around Your Community
Turn your community into a content engine. This playbook shows you how to create, curate, and distribute content that grows your community and drives pipeline.
The AI Content Workflow Playbook: Implement AI in Your Content Process
A step-by-step playbook for implementing AI tools into your content workflow. Covers tool selection, prompt engineering, quality control, and team adoption.