Product Launch Blog Post Template

A product launch blog post is one of the highest-leverage pieces of content you'll write all year. Done well, it generates organic search traffic, gives your sales team a shareable asset, earns backlinks from journalists and bloggers covering your space, and crystalizes your product narrative for the entire company. Done poorly, it reads like a press release no one asked for.

This template gives you a battle-tested structure for writing a launch post that actually gets read — and shared.

Why Most Product Launch Posts Fail

Before you fill in the template, understand the traps most teams fall into:

The feature dump. You list everything the product does instead of why it matters. Readers click away in 15 seconds because they can't find themselves in the story.

The we-focused narrative. "We're thrilled to announce…" — nobody cares that you're thrilled. They care about their problem.

The vague value proposition. "A better way to manage your workflow." What workflow? Better than what? For whom?

No search intent. The post is written purely for people who already know you're launching, not for people who will discover it via Google six months from now.

The template below fixes all four problems.

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The Product Launch Blog Post Template

[HEADLINE]

Formula options:

• Introducing [Product Name]: [Core Benefit for Your Customer]
• [Problem Statement] — Here's How We Fixed It
• Meet [Product Name]: The [Category] Built for [ICP]

Examples:

• Introducing Averi: The AI Content Engine Built for Startup Teams
• Content Marketing is Broken for Startups. Here's What We Did About It.
• Meet Shortwave: The Email App That Actually Reduces Inbox Anxiety

Your headline: ___

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[Opening Hook — 2-3 paragraphs]

Open with the problem, not the product. Start with a scene your ICP recognizes.

Template:

[Describe the frustration your target customer feels right now, in their language. Be specific — use a real scenario, a real number, a real pain point.]

[Explain why existing solutions fail to fix it. What's the gap in the market?]

[One-sentence product introduction. Short. Direct. "That's why we built [Product Name]."]

Example:

Most startup founders spend 5-10 hours a week on content marketing — briefing freelancers, reviewing drafts, chasing approvals, and still ending up with blog posts that sound like everyone else's. The content either stalls in a Google Doc or gets published with no strategy behind it.

The problem isn't effort. It's that content tools were designed for agencies with dedicated teams, not for a two-person marketing operation trying to move fast.

That's why we built Averi.

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[The Problem Section — 300-400 words]

Go deeper on the pain. This section is about empathy and credibility — showing you understand the world your reader lives in. Use data if you have it.

Template structure:

H2: The Real Cost of [Problem]

[Paragraph 1: Quantify the problem. How much time/money/opportunity is lost? Use a stat if you have one, or a specific relatable example.]

[Paragraph 2: Explain the root cause. Why does this problem exist? What's the systemic failure — not just the symptom?]

[Paragraph 3: The moment of recognition. Paint the specific moment your ICP realizes the current approach isn't working. This is the "hair on fire" moment.]

What to include:

• Industry data points (even rough estimates land)
• Customer quotes from beta users (if available)
• A concrete scenario a reader can see themselves in
• The emotional cost, not just the practical cost

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[The Solution Section — 400-500 words]

Now introduce the product — but through the lens of what the customer gets, not what features you built.

Template structure:

H2: Introducing [Product Name]

[One-paragraph narrative description of what the product is and how it works. Write for someone who has never heard of you.]

H3: [Core Benefit #1] — e.g., "Go from idea to published post in under an hour"

[2-3 sentences explaining what this enables. Follow with: "Here's how it works:" then a short description of the feature/workflow. End with a user outcome.]

H3: [Core Benefit #2]

[Same structure as above]

H3: [Core Benefit #3]

[Same structure as above]

Note: Aim for 3 core benefits. More than 4 and you've lost the reader. Each benefit should map to a specific pain you named in the Problem section.

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[Social Proof / Beta Results Section — 200-300 words]

Template structure:

H2: What Early Users Are Saying

[Pull 2-3 quotes from beta users. Real quotes, specific outcomes. Format as blockquotes with name/title attribution.]

OR if you don't have testimonials yet:

H2: What We Saw During Beta

[Share 2-3 metrics or outcomes from your beta: activation rates, time-to-value, output quality comparisons, usage frequency. Frame them as customer outcomes, not vanity metrics.]

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[Who It's For Section — 150-200 words]

Template structure:

H2: Who [Product Name] Is Built For

[Product Name] is designed for [ICP description — be specific about company size, role, industry, and situation].

You'll get the most out of it if:

• [Qualifier 1 — e.g., "You're a startup with a small content team (or no team at all)"]
• [Qualifier 2 — e.g., "You publish at least 2-4 pieces of content per month"]
• [Qualifier 3 — e.g., "You care about results, not just output volume"]

It's probably not the right fit if [honest disqualification — this builds trust].

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[How to Get Started Section — 150-200 words]

Template structure:

H2: Get Started with [Product Name]

[1-2 sentence CTA. What's the first action they should take? Make it specific — not "sign up today" but "create your free account and set up your Brand Core in under 10 minutes."]

[Primary CTA Button: "Try [Product Name] Free" → link]

[Address any friction: No credit card required. / Free 14-day trial. / Takes 5 minutes to set up.]

[Optional: mention what they'll be able to accomplish in their first session]

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[FAQ Section — 3-5 questions]

Template:

H2: Frequently Asked Questions

H3: How is [Product Name] different from [closest competitor]?

[Honest, specific differentiator. Don't just say "it's easier to use." Say what specifically is different and why it matters to your ICP.]

H3: How long does it take to get set up?

[Specific answer with steps]

H3: [Pricing/availability question most relevant to your launch]

[Specific answer]

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Optimization Checklist Before You Publish

Run through this before hitting publish:

• Headline passes the "so what?" test — clear benefit, clear audience
• Opening paragraph mentions the problem in the first 2 sentences
• Every feature mentioned maps to a named customer pain
• At least one data point or specific outcome (even from beta)
• Social proof included (testimonial, metric, or beta result)
• Clear who it's for AND who it's not for
• Single, specific CTA — not three competing CTAs
• Target keyword appears in headline, first paragraph, and at least 2 H2s
• Meta description written (150-160 characters, includes keyword + benefit)
• OG image sized for social sharing (1200×630px)
• Internal links to related content on your site

Writing the Launch Post in Averi

Averi's AI-assisted drafting workflow is built for exactly this kind of structured content. Set up your Brand Core first (your ICP, tone of voice, and product positioning), then use the product launch blog brief template. Averi will pull from your brand context to keep the narrative consistent with everything else you've published.

Once drafted, add it to your content queue and schedule the CMS publish to WordPress, Framer, or Webflow directly from the platform. No copy-pasting between tools.

Start writing your launch post in Averi →

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Further Reading

• launch your product with a full marketing playbook
• how to launch your product in 2026 with a build-in-public strategy
• AI-powered go-to-market strategies for startups
• Averi's Strategy Map to coordinate your product launch content across channels

Frequently Asked Questions

How long should a product launch blog post be?

Aim for 1,000–2,000 words. Long enough to make the case for your product and address objections, short enough to keep attention. Posts under 800 words rarely rank for competitive terms; posts over 3,000 words are usually trying to do too much in one piece. The sweet spot is a post that fully answers "what is this, who is it for, and why should I care?" without padding.

Should I write the launch post before or after launch?

Write it before. Ideally, draft it as you're finalizing the product — it forces clarity on your positioning and often surfaces gaps in your value proposition. Publish it on launch day or within 24 hours. A "pre-launch" waitlist post can come earlier (2-4 weeks out) to build anticipation.

What's the best way to promote a product launch blog post?

Email your list first (warmest audience). Then post on LinkedIn, Twitter/X, and any communities where your ICP hangs out (Slack groups, subreddits, Indie Hackers, Product Hunt). Ask early users and advisors to share it. Submit to relevant newsletters in your space. Don't just post once — repurpose the post into a Twitter thread, a LinkedIn article, and a short-form video over the following week.

Do I need customer quotes for the launch post?

Quotes are ideal but not required. If you have beta users, ask for one-sentence reactions — even informal Slack messages can be lightly edited into usable quotes (with permission). If you're in pre-launch, use outcome data from your own testing, or frame it as "designed for" scenarios rather than testimonials. The goal is social proof; quotes are just one form of it.

How do I make the post rank on Google?

Target a specific keyword your ICP searches for — not your product name (which nobody knows yet), but the problem you solve. "AI content marketing for startups" or "content marketing automation tool" are examples of intent-based queries. Include the keyword in your headline, first paragraph, at least two H2s, and your meta description. Build 3-5 backlinks to the post in the first 30 days by pitching it to newsletters and bloggers in your space.