Content Gap Calculator
Quantify your content gap versus top competitors. See how many pages you need to produce to compete, the traffic opportunity you're missing, and how long it will take to close the gap at your current publishing velocity.
Your Site & Competitors
Your Site
Blog posts, guides, landing pages (site:yourdomain.com in Google)
From Google Analytics or Search Console
Competitors (leave blank to skip)
Competitor 1
Competitor 2
Competitor 3
Used to estimate how long to close the gap
Your Content Gap Analysis
Your Coverage
25%
vs market leader
Pages Behind Avg Comp
93
pages to create
Pages Behind Leader
150
pages to create
Traffic Gap vs Leader
12,000
monthly visits
Traffic Opportunity
Opp vs Avg Competitor
+5,600
monthly visits
Opp vs Market Leader
+9,000
monthly visits
Months to Close (Avg)
24 mo
at current velocity
Months to Close (Leader)
38 mo
at current velocity
Competitor Breakdown
Close your content gap faster
Averi helps you produce gap content at scale — brief to publish in hours, not weeks. Accelerate your timeline significantly.
Start Free with Averi →What Is a Content Gap?
A content gap is any topic or keyword your competitors rank for that you don't. The most actionable gaps are topics where: (1) competitors get significant traffic, (2) the keyword difficulty is in your DA range, and (3) the topic is relevant to your buyers. Tools like Ahrefs and Semrush can export your competitor's top pages — that's the raw data this calculator helps you model.
How to Prioritize Gap Content
Don't try to close all gaps at once. Prioritize by: traffic potential × relevance to your ICP × likelihood to rank given your DA. Start with low-difficulty, high-relevance gaps — quick wins build domain authority and momentum for harder targets later.
From Gap Analysis to Content Calendar
Once you know your gaps, translate them to a content calendar. See our content calendar template and use the Content Velocity Calculator to model how long gap closure will take at different publishing speeds.
Close Your Content Gaps Faster
Averi can produce gap content at scale — brief to publish in hours, not weeks. Start your 14-day free trial →