Content ROI Calculator
See the real return on your content marketing investment. Input your numbers and get projected revenue, payback period, and monthly ROI — updated in real time.
Your Numbers
Writers, tools, distribution, management
Visitors from blog/content pages
% of visitors who become leads/customers
LTV or first-year revenue per customer
How long content drives traffic (avg 12-24mo)
Your Content ROI
Monthly Revenue
$62,500
Monthly Profit
$59,500
Monthly ROI
1,983.3%
Cost per Lead
$24
Monthly Conversions
125
leads/customers
Break-even
1 mo
12mo Total Revenue
$750,000
12mo Total ROI
1,983.3%
Want to improve these numbers?
Averi helps you produce more content for less — increasing traffic and conversions while cutting costs.
Start Free with Averi →How to Use This Calculator
Enter your monthly content marketing costs (writers, tools, distribution), your average monthly organic traffic from content, your site's conversion rate, and your average customer value. The calculator shows your projected monthly revenue from content, ROI percentage, and months to break even.
What's a Good Content Marketing ROI?
Most B2B companies see content marketing ROI between 200-500% over 12 months. The key variable is time — content compounds. Month 1 ROI is almost always negative. By month 6-12, high-performing content programs regularly exceed 300% ROI as older posts continue generating traffic without additional cost.
If your numbers look low, check out our content strategy template to make sure your fundamentals are solid, or read our guide on how to measure content ROI for a deeper framework.
Ready to Improve Your Numbers?
Averi helps 1,000+ startup teams produce content that actually drives revenue. From strategy to publishing, the entire workflow is AI-powered — so you get more output with less spend. Start free →