Averi vs Contently: Content Platform Comparison

Contently and Averi both help companies produce content, but they take fundamentally different approaches. Here's an honest look at the tradeoffs.

What Each Tool Does

Contently is a managed content platform that combines a talent network of professional freelance writers with workflow software for content production. Companies that use Contently typically pay for access to vetted freelancers who produce content on their behalf, alongside tools for managing the editorial process, brand guidelines, and performance tracking.

Averi is an AI content engine — software that combines brand context, content strategy, AI-assisted drafting, and publishing integrations into one platform. There are no human freelancers involved; it's a tool that helps your team produce content faster, not a managed service that produces it for you.

The Core Difference: Service vs. Software

This is the most important distinction. Contently is a managed service model: you're paying for access to professional writers plus the platform to manage them. Averi is pure software: you're paying for a tool that helps your team produce content.

That difference has significant implications for cost, control, quality ceiling, and speed.

Key Differences

Cost

Contently is enterprise-priced. Contracts typically start in the thousands of dollars per month and scale from there. The cost includes the writer network, editorial management, and the platform.

Averi is software-priced — accessible at startup economics. You're not paying for writer time, just the platform.

Content Quality

Contently's writers are professional journalists and content marketers. When well-briefed, a good freelancer will produce content that's more nuanced, better researched, and more original than typical AI generation. The quality ceiling for human-written content is higher.

Averi's AI generation is good — better than most people expect — but it still requires a human editor to fact-check, add original insights, and make it sound genuinely distinctive. The AI is a collaborator, not a replacement for the judgment and creativity of a skilled writer.

Speed and Volume

AI is fast. An Averi draft is ready in minutes. Human writers — even good ones — work on days-to-weeks timelines, even through a platform like Contently.

Control and Brand Voice

With Contently, you're managing external writers. Brand voice training takes time, and each new writer needs onboarding. The platform has brand guidelines features, but getting a writer to consistently execute your brand voice still requires editorial management.

Averi's Brand Core embeds your voice into every draft from the start. No onboarding required for each piece.

Strategic Ownership

Contently's writers produce content to briefs you provide. Strategy is your responsibility. Averi includes a Strategy Map that helps you figure out what to write about, not just how to write it.

When Contently Makes More Sense

• You need consistently excellent, deeply researched, human-written content at scale
• Your content requirements involve expert interviews, original reporting, or journalistic depth
• You have budget for a managed content service and value professional writing
• Your brand can't afford AI content errors and needs strong editorial quality control
• You're a larger brand where content quality is a top-tier brand signal

When Averi Makes More Sense

• You're a startup or small team that needs to produce content affordably and at pace
• You have an internal editor or content lead who can review and improve AI drafts
• Speed of publication matters — you need content in days, not weeks
• You want strategy AND creation in one system, not just a writer marketplace
• Your content program is in its early stages and you need to establish a baseline before investing in premium production

The Hybrid Approach

Some teams use AI tools like Averi for the bulk of their content — SEO-oriented blog posts, documentation, resource pages — and reserve managed services like Contently for their most important pieces: original research, flagship reports, executive thought leadership. That split lets you control costs while maintaining quality where it matters most.

FAQ

Is Contently worth the price?

Contently is worth it if you're a mid-market or enterprise company that needs high-quality content at scale and has budget for a managed service. For early-stage startups, the price is generally prohibitive. A content tool like Averi is a more realistic starting point.

Can AI replace professional content writers?

AI can replace some of what professional writers do — producing drafts, following briefs, generating variations. It can't easily replicate the original research, subject matter expertise, distinctive voice, and editorial judgment that an excellent writer brings. For many content types, AI-assisted human editing is the practical middle ground.

How does Contently's quality compare to AI-generated content?

Well-briefed professional writers typically produce more original, nuanced, and well-researched content than AI generation. That said, AI content has improved significantly and, with human editing, can be very strong. The quality gap is narrowing, particularly for informational content.

Does Averi produce content as good as human writers?

AI generation can produce very solid informational content, especially when given strong brand context and a detailed brief. It struggles more with content that requires genuine subject matter expertise, original research, distinctive voice, and creative risk-taking. For most startup blog content, AI-assisted drafting with human editing produces good results.

What's the minimum budget for Contently?

Contently's contracts vary, but expect a significant monthly investment — generally starting at $5,000–$10,000/month or more for enterprise plans. Check their current pricing, as it changes. Averi is priced substantially lower.