ComparisonAI Writing

8 Best Grammarly Alternatives for Teams in 2026

Grammarly is great for grammar but limited for content marketing -- here are 8 alternatives that go beyond spell check for marketing teams.

9 min read·Last updated: February 2026·By Averi
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Grammarly is probably the most universally installed writing tool in the world. It lives in your browser, your email client, your Google Docs -- and for individual writers trying to avoid typos and awkward phrasing, it's genuinely useful.

But teams are increasingly realizing that Grammarly Business has some significant gaps. It's a writing improvement tool, not a content creation tool. It helps you polish what you've already written -- it doesn't help you figure out what to write, create content at scale, optimize for SEO, or publish efficiently. And as AI content tools have matured, the question "do we need a better writing assistant?" is often the wrong question. The better question is: "do we need a better content system?"

That said, writing quality still matters enormously, and there are legitimate reasons to want a Grammarly alternative -- whether it's cost, feature gaps, or a desire for something more integrated with your workflow.


1. Averi -- Best for Teams Who Need Content Creation, Not Just Editing

Grammarly makes existing writing better. Averi helps you create better content from the start -- with brand voice built in, SEO guidance throughout the writing process, and publishing handled natively. It's a different category of tool, but for content marketing teams, it solves the bigger problem.

What it is: An AI content engine for startups and small marketing teams. Rather than editing content after the fact, Averi integrates brand voice, quality standards, and SEO guidance into the writing process itself -- so you're producing clean, on-brand, optimized content from the draft stage.

Key features:

  • Brand voice engine that maintains consistency across all content (no editing required to get there)
  • AI writing that incorporates your tone guidelines from the start
  • SEO + GEO optimization built into the writing workflow
  • Direct publishing to WordPress, Webflow, and Framer
  • Human expert network for review and quality oversight
  • Google Search Console integration for data-driven content strategy

Pricing: Solo at $99/month with a free 14-day trial. Team and Agency tiers coming soon.

Best for: Startups and small marketing teams who want content that's high quality, on-brand, and SEO-optimized from the start -- not content that needs a polish pass at the end.

Limitations: Averi is a content creation platform, not a writing enhancement layer. If you primarily need to improve the quality of documents, emails, and non-content writing across your organization, Grammarly Business or Writer.com are more directly applicable.


2. Writer -- Best Enterprise Alternative for Brand and Style Consistency

Writer.com is the most direct Grammarly Business alternative for enterprise teams. It does many of the same things -- style guide enforcement, writing quality improvement -- but adds AI content generation, knowledge graph capabilities, and deeper brand governance.

What it is: An enterprise AI writing platform that combines writing assistance with brand governance features. Enforces style guides, manages terminology, and provides AI writing assistance all in one platform.

Key features:

  • Real-time writing suggestions with style guide enforcement
  • Terminology and brand voice management
  • AI content generation alongside writing assistance
  • Knowledge graph for company-specific information
  • Compliance controls for regulated industries

Pricing: Team plan from ~$18/user/month. Enterprise pricing available.

Best for: Enterprise content teams that need to enforce brand standards across a large organization and want AI writing capabilities built in.

Limitations: More complex and expensive than Grammarly for teams that just need writing quality improvement without governance infrastructure.


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3. ProWritingAid -- Best for Deep Writing Quality Analysis

ProWritingAid goes deeper than Grammarly on writing analysis -- it catches stylistic issues, overused words, pacing problems, and structural weaknesses that Grammarly often misses. It's particularly strong for long-form content.

What it is: A comprehensive writing analysis tool that provides detailed reports on grammar, style, pacing, structure, readability, and common writing weaknesses.

Key features:

  • Deep style and grammar analysis
  • 20+ writing reports (consistency, pacing, clichés, overused words)
  • Integrations with Word, Scrivener, Google Docs, and web browser
  • Genre-specific style settings
  • AI writing suggestions and rephrasing

Pricing: Premium at $10/month (annual). Business plans available.

Best for: Long-form content writers, editors, and teams focused on writing quality who want more than basic grammar correction.

Limitations: Better for polishing finished content than for generating it. The detailed reports can feel overwhelming in a fast-paced content workflow.


4. Hemingway Editor -- Best for Readability and Clarity

Hemingway is the simplest tool in this list -- it does one thing well: highlighting complex sentences, passive voice, and dense phrasing so you can simplify your writing. No AI generation, no style guides, just clarity improvement.

What it is: A focused writing clarity tool that highlights sentences that are too complex, passive voice usage, adverb overuse, and readability score based on grade level.

Key features:

  • Color-coded highlighting of readability issues
  • Grade level readability score
  • Bold and italic formatting tools
  • Desktop app with offline access
  • Web version for quick use

Pricing: Web version free. Desktop app is a one-time purchase (~$19.99).

Best for: Writers who want a quick, distraction-free way to simplify their writing and improve readability.

Limitations: Very limited scope -- it only catches complexity and readability issues, not grammar errors or style guide violations. No team features, no AI generation, no SEO capabilities.


5. Jasper -- Best for Teams Replacing Grammarly with AI Content Generation

If you're leaving Grammarly because you want AI-generated content -- not just AI-edited content -- Jasper is one of the strongest options. It's a dedicated AI content creation platform with brand voice settings and marketing-specific workflows.

What it is: An AI writing platform for marketing content. Generates blog posts, ads, emails, and social content with brand voice and tone settings baked in.

Key features:

  • Long-form content generation with AI
  • Brand voice and tone configuration
  • 50+ marketing templates
  • Team workspace and collaboration
  • Jasper Chat for freeform AI assistance

Pricing: Creator at $49/month. Pro at $69/month.

Best for: Marketing teams that want to move from editing AI output to generating quality marketing content with AI from the start.

Limitations: No publishing integration, no SEO tools (requires third-party). Expensive for larger teams.


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6. LanguageTool -- Best Free Grammarly Alternative

LanguageTool is the strongest free Grammarly alternative for grammar and style checking. It's open source at its core, supports more languages than Grammarly, and the premium version is significantly cheaper.

What it is: A grammar and style checking tool similar to Grammarly, with support for 30+ languages. Available as a browser extension, desktop app, and API.

Key features:

  • Grammar, spelling, and style checking
  • 30+ language support
  • Browser extension and desktop app
  • Premium style guide rules
  • API access for developers

Pricing: Free plan available. Premium at ~$5/month.

Best for: Teams that need multilingual writing support or want a free/low-cost grammar checking alternative.

Limitations: Not as sophisticated as Grammarly on tone and style suggestions. No AI content generation.


7. Wordtune -- Best for Rewriting and Paraphrasing

Wordtune takes a different approach than Grammarly -- instead of flagging errors, it suggests full rewrites of your sentences. If you know what you want to say but struggle to find the right words, Wordtune gives you options.

What it is: An AI writing assistant focused on sentence-level rewrites, paraphrasing, and style variation. Suggests alternative ways to phrase what you've written.

Key features:

  • Sentence-level rewrite suggestions
  • Tone adjustment (casual vs. formal)
  • Paraphrasing and expansion tools
  • Summarization features
  • Browser extension and Google Docs integration

Pricing: Free plan with limited rewrites. Plus at $13.99/month.

Best for: Writers who want help reworking existing text rather than generating new content from scratch.

Limitations: Not a grammar checker in the traditional sense. Better for improving existing writing than catching errors.


8. Sapling -- Best for Customer-Facing Teams

Sapling is a lesser-known but solid option, particularly for customer success, support, and sales teams that write a lot of templated communications. It's designed to speed up responses while maintaining quality.

What it is: An AI writing assistant optimized for customer-facing communication. Integrates with CRMs, ticketing systems, and messaging platforms to help teams respond faster.

Key features:

  • Grammar and style suggestions in real time
  • Smart snippet library for common responses
  • CRM integrations (Salesforce, HubSpot, Zendesk)
  • Conversation analytics for customer-facing teams
  • Team management and performance insights

Pricing: Pro at $25/user/month.

Best for: Customer success, support, and sales teams that want to improve communication quality and speed in their existing workflow tools.

Limitations: Not a content marketing tool -- designed for customer communications, not blog posts or marketing content.


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Comparison Table

ToolBest ForStarting PriceAI WritingSEOPublishing
AveriContent creation + full workflow$99/mo✅ Built-in✅ Native
WriterEnterprise brand governance$18/user/mo
ProWritingAidDeep writing quality analysis$10/moPartial
Hemingway EditorReadability and clarityFree / $19.99 one-time
JasperAI content generation$49/mo
LanguageToolMultilingual grammar checkingFree / ~$5/mo
WordtuneRewriting and paraphrasingFree / $14/moPartial
SaplingCustomer-facing communications$25/user/moPartial

How to Choose a Grammarly Alternative for Teams

If your team needs better content, not just better editing: Grammarly's value proposition -- catching errors after the fact -- is a symptom of a deeper problem. If your content isn't performing, the issue is rarely grammar. It's usually strategy, SEO, or consistency. Averi addresses all three.

If you need more than grammar checking but less than a full content platform: ProWritingAid gives you much deeper writing quality analysis than Grammarly. It's especially useful for long-form content teams.

If brand consistency is the enterprise priority: Writer.com is the right call. It does what Grammarly Business does, but adds AI generation and a knowledge graph.

If budget is the main issue: LanguageTool is free for basic use and cheap on premium. Hemingway Editor is a one-time purchase. Both are good for what they do.

If you're a customer-facing team: Sapling is purpose-built for your use case -- it improves communication quality in the tools your team already uses.


Frequently Asked Questions

Is Grammarly Business worth it for content marketing teams?

Grammarly Business is useful for catching errors in communications, emails, and documents. But for content marketing teams specifically -- where the goal is to produce content that ranks and converts -- it's solving the wrong problem. You don't need your blog posts to be grammatically perfect if they're on the wrong topic or not optimized for search. Tools like Averi build quality into the creation process rather than patching it at the end.

What's the best free Grammarly alternative?

LanguageTool has the strongest free tier for grammar and style checking. Hemingway's web version is also free and excellent for readability. For teams looking for free AI writing capabilities alongside quality controls, Averi has a free plan worth exploring.

How does ProWritingAid compare to Grammarly?

Grammarly is better for quick, real-time error catching across all your writing surfaces. ProWritingAid is better for deeper analysis of long-form content -- it catches things like overused words, pacing issues, and structural weaknesses that Grammarly misses. Many writers use both: Grammarly for everyday writing, ProWritingAid for editing important pieces.

Can Averi replace Grammarly for a content marketing team?

For content marketing specifically, yes -- Averi's brand voice engine and writing quality controls address the consistency and quality issues that drive teams to Grammarly Business, while also handling strategy, SEO, and publishing. For improving writing quality across the rest of the organization (emails, Slack messages, documents), you'd still want a tool like Grammarly or LanguageTool to cover those surfaces.


When the Problem Is Bigger Than Grammar

Grammarly makes your writing cleaner. Averi makes your content channel grow.

Try Averi free at averi.ai -- no credit card required.

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