Averi + ConvertKit: AI Email Content for Creators

ConvertKit (now Kit) is the email platform built for creators and independent businesses — not bulk email blasts, but relationship-driven email marketing with powerful segmentation, automation, and landing page tools. When you connect Averi to ConvertKit, you're connecting your AI content engine to the email infrastructure that serves your audience.

This guide is for creators, indie founders, and content-driven businesses who use ConvertKit as their email backbone and want to use Averi to create better email content, faster.

The Creator's Email Content Challenge

Email is the highest-leverage channel for most creators. Your subscribers opted in specifically to hear from you. Open rates for creator email lists routinely hit 40-60% — multiples above what you'd see from social media reach. The ROI is real and direct.

The problem isn't the platform — ConvertKit is excellent. The problem is the time cost of consistently creating good email content:

• A weekly newsletter at 400-600 words takes 2-4 hours to write well
• A multi-email launch sequence takes 10-20 hours to research, write, and sequence
• Automated welcome and nurture sequences require significant upfront content investment
• Keeping everything on-brand and consistent as your subscriber list grows gets harder, not easier

Averi addresses the time and consistency problem without sacrificing the voice and personal connection that makes creator email work.

Setting Up Averi + ConvertKit

Prerequisites

• Averi account (https://app.averi.ai/sign-up)
• ConvertKit account
• Your ConvertKit API key

Step 1: Get Your ConvertKit API Key

1. Log in to ConvertKit
2. Go to Settings → Advanced
3. Scroll to the API section
4. Copy your API key (don't use the API Secret for this — just the key)

Step 2: Connect in Averi

1. In Averi, go to Settings → Integrations → Email/Newsletter
2. Select ConvertKit
3. Enter your ConvertKit API key
4. Click Connect — Averi verifies access and pulls your account structure
5. You'll see your existing tags, segments, and sequences available in Averi

Step 3: Configure Your Email Brand Core

In Averi's Brand Core settings, create a specific email profile for your ConvertKit content:

• Email voice: Often more conversational than your website copy — capture that intimacy
• Subscriber relationship: Who are your subscribers and what have they signed up for?
• Email signature style: How do you typically sign off?
• CTA approach: Hard sell, soft recommendation, or pure value with implied CTA? Know your style.

If you write in multiple registers for different segments (one email style for your free list, another for paid subscribers), create separate email voice profiles for each.

Primary Workflows

Workflow 1: Weekly Newsletter / Broadcast

Your regular email to subscribers. The workflow that makes this sustainable:

Day 1 (Monday or Tuesday):

• Add the week's newsletter topic to your Averi content queue
• Research brief: what's the core topic, what data/examples support it, what's your take?
• Draft in Averi using your email Brand Core
• Do a first self-edit

Day 2:

• Fresh eyes review — does this sound like you?
• Add/replace the personal hook (the specific opening that grounds the email in a real moment)
• Confirm your CTA is clear and appropriate
• Push to ConvertKit as a Draft broadcast

Day 3:

• Review in ConvertKit's email preview (check mobile rendering)
• Schedule for optimal send time (ConvertKit analytics tells you when your list is most engaged)

This workflow moves a newsletter from blank page to scheduled in 2 days with far less effort than writing from scratch.

Workflow 2: Automated Welcome Sequence

Your welcome sequence is the highest-read email content you'll ever write — most subscribers open it at 60-80%+ rates. It deserves the most care, and it's also the content that's hardest to get right.

Building a welcome sequence with Averi:

1. Map the sequence first: What do you want new subscribers to know, believe, and do by the end of your welcome sequence? Map out 3-7 emails with their specific goals.

2. Brief each email in Averi: Each email in your welcome sequence gets its own brief — email goal, key message, specific CTA, relationship to previous email in the sequence.

3. Draft each email in Averi: Use Averi's AI-assisted drafting workflow with your email Brand Core and each email's brief. Welcome sequence emails should be shorter (150-250 words each) and very personal.

4. Review the sequence as a whole: In Averi's Library, review all your welcome emails together. Does the arc work? Does each email deliver on its promise? Does the tone stay consistent?

5. Push to ConvertKit as Sequence emails: The integration maps each Averi draft to its position in a ConvertKit Sequence, with delay settings you configure.

Workflow 3: Product Launch Sequence

A launch email sequence is some of the highest-stakes content you'll create as a creator. There's a formula that works:

• Pre-launch (3-5 emails): Build anticipation, share the story behind the product, address objections in advance, deliver value related to what you're launching
• Launch (2-3 emails): Open, middle (social proof and deadline), close (urgency)
• Post-launch (1-2 emails): Thank you / last call, post-launch reflection for non-buyers

With Averi, you brief the entire launch arc first, then draft each email within that arc. This produces launch sequences where each email advances a coherent narrative rather than feeling like isolated pieces.

The Averi launch sequence workflow:

1. Create a "launch sequence" project in Averi with the full arc documented
2. Brief each email with its position in the arc, its specific goal, and the emotional job it's doing
3. Draft all emails in Averi, reviewing each against the arc brief
4. Review the complete sequence together — adjust tone, pacing, urgency
5. Push to ConvertKit as a sequence with appropriate delays and segmentation

Workflow 4: Nurture Sequences by Tag/Segment

ConvertKit's tagging and segmentation system means you can deliver highly targeted content to specific subscriber segments. With Averi, you can efficiently create content for multiple segments without everything sounding the same.

Create separate email Brand Core profiles in Averi for each major segment, reflecting their specific interests, stage, and relationship with you. This segment-specific voice context means your nurture content for "beginners" doesn't sound the same as your content for "advanced users" — even when Averi is helping draft both.

Writing Emails That Convert: The Averi Approach

The highest-converting creator emails share a structure. Use this as your brief template in Averi:

Subject line: Curiosity gap, specific benefit, or personal hook. A/B test 2 options.

Preview text: 50-90 characters that extend the subject line rather than repeat it.

Opening hook: 1-3 sentences that make the reader feel like you're writing to them personally. Reference something specific and real — a thing you noticed, something that happened, a question you've been wrestling with.

The meat: Your value. What are you sharing? Why does it matter to your subscriber? Keep this tighter than you think — your subscribers are busy.

Your take: What do YOU think about this? Your perspective is why people are on your list. Don't summarize — opine.

One clear CTA: Ask for one thing. Click, reply, buy, share. One thing.

Personal sign-off: Your name, your personality, often a PS.

In Averi, build this structure into your email template and use it for every broadcast. The AI fills in the draft; you add the personal moments.

ConvertKit-Specific Optimization Tips

Use ConvertKit's snippet feature: Create snippet blocks for your standard elements (PS lines, referral asks, event announcements) and reuse them in multiple Averi-drafted emails without rewriting.

Tag subscribers based on email clicks: Set up ConvertKit automation to tag subscribers who click specific links in your Averi-drafted emails. This behavioral segmentation makes your future targeting smarter — and your Averi content more targeted.

Leverage ConvertKit's resend to non-openers: After 48 hours, resend to non-openers with a different subject line. Use Averi to generate 3 subject line options when drafting each email — the best for initial send, the second best for the resend.

Connect ConvertKit to your landing pages: Averi can help you create landing page copy for your ConvertKit forms and landing pages — content that serves the same Brand Core as your email content, creating a cohesive subscriber experience from opt-in to inbox.

Common Issues and Solutions

Problem: Emails drafted in Averi sound too formal compared to my usual email style Solution: Audit your Brand Core email voice profile. If your normal emails are informal, use examples of your best informal emails in the voice documentation. Tell Averi explicitly: "My email voice is casual and direct — like texting a friend who happens to know about [your topic]."

Problem: AI-assisted emails are getting lower open rates Solution: The issue is almost always the subject line, not the body content. Open rates are a subject line problem. In Averi, generate 4-5 subject line options per email and A/B test. Look for subject lines that create genuine curiosity or promise a specific benefit.

Problem: The push to ConvertKit creates formatting issues in the email Solution: Plain text email style (no complex HTML formatting) transfers most cleanly. Check your ConvertKit email template — if it uses complex HTML layouts, you may need to do some reformatting in ConvertKit after pushing from Averi. For rich-text email styles, verify your template's specific HTML structure and adjust Averi's export settings accordingly.

Further Reading

• develop your email marketing strategy
• how to grow your email list and get your first 100 users
• Averi's Strategy Map to make your ConvertKit sequences part of a unified content strategy

Frequently Asked Questions

Can Averi create ConvertKit landing page copy, not just emails?

Yes. Averi can create landing page and opt-in form copy that you then use in ConvertKit's landing page builder. This creates copy that's voice-consistent with your email content — which matters for the subscriber experience between opt-in and first email.

How do I prevent AI-assisted emails from feeling impersonal to my subscribers?

The personal elements of your emails — the opening hook, your opinions, the closing — should always be written or heavily edited by you. Use Averi for research, structure, and supporting content. Think of it as a research assistant and first-draft generator; you're always the editor who adds the personal layer.

Can I use Averi to improve my email subject lines specifically?

Yes. You can run a subject line optimization workflow in Averi: feed in your email content and target audience, and generate multiple subject line options. Then test them using ConvertKit's A/B testing or your own judgment. Over time, you'll learn what subject line patterns work for your specific audience.

Does the integration work with ConvertKit Commerce (selling digital products)?

Averi's ConvertKit integration focuses on email content creation and delivery. For ConvertKit Commerce, you'd use Averi to create the promotional email content that drives to your product pages. The transaction handling stays in ConvertKit Commerce.

How many emails can I realistically produce per week with Averi?

The constraint shifts from writing time to editing time. With Averi handling first drafts, a typical creator can produce 3-5x their previous email volume — but the editing step (adding your personal voice and perspective) still takes time. Most creators find they can publish 2-4x more frequently with the same weekly time investment, while improving consistency and reducing the "blank page" dread that was their biggest bottleneck.