Averi + Framer: AI Content for Your Framer Site

Framer has become the go-to website builder for design-forward startups, agencies, and product teams that want pixel-perfect control without compromising on speed. If you're building on Framer and marketing your business through content, the Averi + Framer integration connects your AI content workflow directly to your Framer CMS — so publishing doesn't require switching between six tools and reformatting everything by hand.

This guide covers how the integration works, how to set it up, and the workflows that make your Framer content publishing genuinely fast.

Why Framer Users Need an AI Content Workflow

Framer is an excellent tool for design and front-end development, but its content creation workflow is minimal by design. You design in Framer. You don't research, draft, and strategize there.

The gap this creates: your marketing content needs to be researched, strategized, briefed, drafted, reviewed, optimized for SEO, and then published to Framer. Without a structured workflow, this process involves stitching together multiple tools with no connection between them.

Averi fills the research-to-draft-to-publish gap. You handle brand strategy, content planning, drafting, and review in Averi — then publish directly to your Framer CMS. The result is a content operation that's as clean and intentional as your Framer site design.

How the Averi + Framer Integration Works

Averi connects to Framer via the Framer CMS API. When you've finished drafting and reviewing a piece of content in Averi, you can publish it as a CMS item in Framer — complete with fields like title, body content, slug, summary, author, and any custom fields you've configured in your Framer CMS.

Your Framer site pulls content from the CMS and renders it in your custom-designed blog or article template. The result: beautiful, on-brand content pages that required zero copy-paste and no design work per post.

Setting Up the Averi + Framer Integration

Prerequisites

• An Averi account (sign up at https://app.averi.ai/sign-up)
• A Framer site with CMS enabled (Framer CMS is available on paid plans)
• Your Framer CMS collection set up with the fields you need (at minimum: Title, Slug, Content/Body, Published Date)
• A Framer API token

Step 1: Set Up Your Framer CMS Collection

If you haven't already, set up your blog collection in Framer:

1. In Framer, go to CMS → New Collection
2. Name your collection (e.g., "Blog Posts")
3. Add the fields you need. At minimum:
   • Title (text, required)
   • Slug (text, required — used for the URL)
   • Content (rich text)
   • Summary / Excerpt (text)
   • Published Date (date)
   • Featured Image (image, optional)
4. Set up your collection page template in Framer using this collection's fields

Step 2: Generate a Framer API Token

1. In Framer, go to Settings → API
2. Generate a new API token (give it a descriptive name like "Averi Integration")
3. Copy the token — save it securely

Step 3: Connect in Averi

1. In Averi, go to Settings → Integrations → CMS
2. Select Framer
3. Paste your Framer API token
4. Select your site and the CMS collection you want to publish to
5. Map your Averi content fields to your Framer CMS fields
6. Save and test the connection

Step 4: Map Your Fields

The field mapping step is critical. Tell Averi which content fields correspond to which Framer CMS fields:

• Averi Title → Framer Title field
• Averi Body → Framer Content field
• Averi SEO Description → Framer Summary/Excerpt
• Averi Slug → Framer Slug field
• Averi Publish Date → Framer Published Date

If you have custom fields in Framer (author name, category, read time, etc.), map those in Averi's advanced field mapping settings.

Publishing Workflows for Framer Sites

Workflow 1: Blog Publishing for Marketing Sites

The most common Averi + Framer workflow: using Averi to power a Framer marketing site's blog.

The workflow:

1. Plan content in Averi's content queue — topics, keywords, target publish dates
2. Draft content in Averi using your Brand Core for voice consistency
3. Review and approve content in Averi
4. Set SEO metadata (title tag, meta description, slug) in Averi before publishing
5. Push to Framer CMS as "Draft" (not published) for a final visual check
6. Preview the post in Framer's live preview mode
7. Set to "Published" in Framer when ready to go live

The final visual check step is important with Framer — your content template renders your content in a specific design, and it's worth verifying that the rendering looks correct (especially for longer posts with multiple headers, code blocks, or embedded media).

Workflow 2: Landing Page Content Updates

Framer is often used for landing pages, not just blogs. You can use Averi to create and update the copy for CMS-driven landing pages — feature pages, use-case pages, customer story pages — and push those updates through the same CMS integration.

This is particularly powerful for:

• Maintaining multiple use-case landing pages with consistent voice
• Updating product descriptions when features change
• Running A/B tests on landing page copy (create variants in Averi, push both to Framer)

Workflow 3: Content Localization

If you're expanding to new markets and need content in multiple languages, Averi's workflow supports creating language-specific versions of your content, which can publish to separate Framer CMS collections or separate fields in the same collection (depending on how you've structured your internationalization in Framer).

Design Considerations for Content-First Framer Sites

If you're building a Framer site that will rely heavily on CMS content, a few design decisions will significantly affect your content team's workflow:

Rich text field support: Make sure your Framer blog template properly handles all the rich text elements Averi might publish — headings (H2, H3), bold/italic, lists, links, block quotes, and code blocks if relevant.

Variable-length content: Your Framer article template should gracefully handle posts of varying lengths. A 600-word post and a 2,000-word post should both look good in your template without manual adjustment.

Slug and URL structure: Decide your URL structure before you start publishing (e.g., yourdomain.com/blog/[slug]). Changing it later means managing redirects. Plan this with your Framer developer before you begin content operations.

Featured images: Decide whether featured images are required for all posts. If they are, factor this into your Averi publishing checklist. If they're optional, design your template to look good with and without a featured image.

Tips for Maximum Efficiency

Batch Your Publishing

Use Averi's content queue to batch content for Framer. Create a week's worth of posts in Averi, review them all in one session, then push them all to Framer in a single publishing run. Setting scheduled "Publish" dates in Framer handles the timing.

Create Content Templates in Averi for Consistency

Framer gives you a consistent design template. Let Averi give you a consistent content template. Create Averi templates for your main content formats (blog post, customer story, thought leadership piece) that include standard sections, internal link suggestions, and CTA blocks. Consistent content structure makes your Framer design template work better.

Use Averi's Library as Your Content Archive

After publishing to Framer, your Averi Library becomes your content archive and management center. When a post needs updating, find it in the Library, make changes in Averi, and re-publish to Framer. This keeps Averi as your source of truth, not the Framer CMS editor.

Set Up Revision Tracking

Framer CMS doesn't have robust content revision history. Use Averi as your revision layer: all edits happen in Averi, and each publish to Framer creates a clear "published" state that you can compare to future edits.

Common Issues and Solutions

Problem: Rich text formatting doesn't render correctly in Framer Solution: Check that your Framer rich text field is configured as "Rich Text" not "Text." Also verify that your Framer template is using the rich text rendering component, not a plain text component.

Problem: Slug creates a URL conflict in Framer Solution: Framer will warn you if a slug conflicts with an existing page or CMS item. Always preview slugs before publishing. A good practice: use Averi's slug generation (which creates clean, URL-safe slugs from your title) and don't manually edit slugs after content has been linked to externally.

Problem: Images don't appear in published Framer content Solution: Images in Averi's body content need to be hosted somewhere accessible. If you're embedding images, use URLs from a reliable CDN or your image hosting. Upload featured images directly to Framer via the CMS.

Further Reading

• create landing pages that convert with a guided playbook
• product launch playbook
• Averi's AI copywriter for Framer landing page copy
• Averi's Strategy Map to align your Framer pages with your brand and campaign strategy

Frequently Asked Questions

Does Averi support publishing to multiple Framer collections?

Yes. You can configure multiple Framer collection connections in Averi — for example, one for blog posts and one for customer stories. When publishing, you select which collection to push to.

Can I update existing Framer CMS items from Averi?

Yes. When you re-publish a piece from Averi that was previously pushed to Framer, the integration updates the existing CMS item rather than creating a duplicate. The matching is done by slug.

Does the integration work with Framer's localization/i18n features?

Framer's localization support is evolving. Currently, you can publish to different locale collections in Framer via separate connections in Averi. Native localization support within a single CMS item is on the roadmap for both platforms.

Can I use Averi for Framer landing page copy, not just blogs?

Absolutely. Any content section that's powered by Framer CMS can receive content from Averi. This includes use-case pages, feature pages, pricing page copy, and customer story sections — any CMS-driven page structure.

What Framer plan do I need for the CMS integration to work?

You need a Framer plan that includes CMS access and API access. Check Framer's current pricing for which plans include these features. Averi's integration requires both CMS and API access, which are typically available on Framer's paid plans.