Averi + WordPress: Publish AI Content Directly to Your Blog

WordPress powers over 43% of the web — and for good reason. It's flexible, well-supported, and the de facto standard for content publishing at every level from solo blogger to enterprise media company. When you connect Averi with WordPress, you create a direct pipeline from your AI-assisted content workflow to your published blog, eliminating the manual copy-paste process that kills content velocity.

This guide covers everything you need to know about the Averi + WordPress integration: how to set it up, how to use it effectively, and the workflows that make the most of both platforms.

Why Publish from Averi to WordPress Directly?

Before we get to setup, let's be clear about why this integration matters.

The typical content workflow without direct publishing looks like this: Research and draft in one tool → export or copy → paste into WordPress → format everything again (because formatting never transfers cleanly) → add images → configure SEO settings → preview → publish.

Every manual step in that process is a place where content gets stuck or degraded. Formatting breaks. SEO metadata gets missed. Drafts sit in "almost ready" status for days while someone finds time to do the final publish steps.

The Averi → WordPress integration compresses this. Your content, complete with formatting, can go from drafted and approved in Averi to published (or draft, for a final review) in WordPress without the copy-paste dance.

For teams publishing 10+ pieces per month, this isn't a nice-to-have — it's a meaningful operational improvement.

Setting Up the Averi + WordPress Integration

Prerequisites

Before connecting, make sure you have:

• An Averi account (sign up at https://app.averi.ai/sign-up)
• A WordPress site with admin access
• The WordPress REST API enabled (it's on by default in WordPress 4.7+)
• An application password set up in WordPress (Settings → Users → Your Profile → Application Passwords)

Step-by-Step Setup

Step 1: Generate a WordPress Application Password

In your WordPress admin dashboard:

1. Go to Users → Your Profile (or Users → All Users, then edit your user)
2. Scroll to "Application Passwords"
3. Enter a name for the connection (e.g., "Averi Integration")
4. Click "Add New Application Password"
5. Copy the generated password — you'll only see it once

Step 2: Connect in Averi

In your Averi account:

1. Go to Settings → Integrations → CMS
2. Select WordPress
3. Enter your WordPress site URL (e.g., https://yourblog.com)
4. Enter your WordPress username
5. Enter the application password you generated
6. Click Connect and verify the connection

Step 3: Configure Your Publishing Defaults

Once connected, configure your default publishing settings:

• Default post status (Draft or Published)
• Default category
• Default author
• Featured image source (Averi can pull from your library or you set manually)

These defaults can be overridden per-post — but having sensible defaults speeds up your workflow significantly.

Publishing Workflows

Workflow 1: Draft → Review → Publish

This is the recommended workflow for most teams. Use it when:

• You have an editorial review process
• Content needs approval before going live
• Multiple people are involved in the content cycle

The workflow:

1. Create your content in Averi using its AI-assisted drafting workflow
2. Complete the content in Averi (including SEO metadata — title, meta description, slug)
3. Send to WordPress as a Draft using the Publish button in Averi
4. Final reviewer checks the post in WordPress
5. Publisher clicks Publish in WordPress

The advantage of this flow: content lives in Averi during creation and review, then WordPress during the final check — no version control confusion.

Workflow 2: Direct Publish for Approved Content

For teams with a fast-moving content calendar and an established review process within Averi, you can publish directly to WordPress in Published status.

Best for:

• Social posts being repurposed as blog content
• Newsletter digests being published to the website
• Time-sensitive news and announcements

Workflow 3: Bulk Content Batching

If you're creating a content cluster (a pillar post plus supporting posts), you can draft all pieces in Averi, review them as a batch, then send all of them to WordPress simultaneously.

This approach is excellent for:

• Launching a new content category or topic cluster
• Seasonal content batches (Q4 content all at once)
• Content refreshes where multiple posts are being updated

Getting the Most Out of Averi + WordPress

Tip 1: Set Up Your SEO Metadata in Averi Before Publishing

Averi lets you set the SEO title, meta description, and focus keyword before you publish to WordPress. If you're using a WordPress SEO plugin like Yoast or RankMath, these fields map directly on publish. This means your SEO optimization is part of your Averi workflow, not an afterthought you remember to do in WordPress.

Tip 2: Use Categories and Tags Consistently

Define your WordPress categories and tags in advance, and set consistent defaults in Averi. Inconsistent taxonomy makes your content harder to navigate for readers and harder for search engines to understand your site structure.

Tip 3: Use Averi's Content Queue for Publishing Scheduling

Averi's content queue lets you plan what's publishing when. Use this to visualize your entire content calendar before anything goes live. When you're ready, you can push batches to WordPress rather than publishing everything as soon as it's drafted.

Tip 4: Maintain a Content Library in Averi

Even after content is published to WordPress, keep the canonical version in Averi's Library. This is your source of truth for content updates, repurposing, and performance review. When you need to update a post 6 months later, you'll want the current draft in Averi, not just the live WordPress version.

Tip 5: Combine with WordPress Analytics

Once content is live, pull performance data back into your strategy. Connect WordPress with Google Analytics or a similar tool, and reference this data when planning your next content cycle in Averi. What posts are getting traffic? What's ranking? What's converting? This closes the feedback loop.

Use Cases

Use Case 1: Weekly Blog Publishing for a Content-First Brand

A SaaS company publishing 4-6 blog posts per week uses Averi to create content in batches. Every Monday, the content manager reviews the queue in Averi, approves content for the week, and sends it to WordPress as a Draft. The editor does a final read in WordPress, makes minor tweaks, and sets the scheduled publish time. The entire workflow — from Averi to live post — takes under 2 hours for the week's content.

Use Case 2: Thought Leadership for an Agency

A B2B agency uses Averi to draft long-form thought leadership posts from audio recordings of partner interviews. The recording is transcribed, fed into Averi's AI-assisted drafting workflow with the Brand Core context, and a first draft is generated. The content team edits, the partner does a quick read, and the post goes to WordPress as a Draft for final formatting. What used to take a week now takes two days.

Use Case 3: Content Cluster Launch

An EdTech company is launching a new learning track and needs a pillar post plus six supporting posts. The content team builds all seven posts in Averi over a week, using the content queue to track progress. On launch day, all seven posts are published to WordPress simultaneously, with internal links already set up in Averi.

Common Issues and Solutions

Problem: Formatting doesn't transfer correctly Solution: Check that your WordPress version is current and that you're not using a page builder (Elementor, Divi, etc.) for blog posts. The REST API publishes to the standard WordPress editor. If you use Gutenberg, formatting generally transfers cleanly.

Problem: Images aren't appearing in published posts Solution: Images need to be in your WordPress Media Library to appear in posts published via the API. Add your featured image and in-post images to WordPress Media Library first, or use Averi's image library if that integration is configured.

Problem: The post is publishing under the wrong author Solution: Check your default author setting in Averi's WordPress integration settings. The author defaults to the WordPress user whose credentials are used for the connection — create a dedicated "Averi" user in WordPress if you want content to appear under a generic author name.

Further Reading

• how to build a WordPress content engine that does not burn out your team
• the best way to create SEO content consistently for your WordPress blog
• double your organic WordPress traffic
• Averi's Strategy Map to power your WordPress blog with a strategic content plan

Frequently Asked Questions

Does the Averi + WordPress integration support multisite?

Yes, but each WordPress site in a multisite network requires its own connection in Averi. Connect each site individually using that site's specific URL and application password.

Can I publish to specific categories or customize each post's settings before publishing?

Yes. While you can set global defaults, each post allows you to override categories, tags, author, publish date, and status before publishing. The defaults reduce repetitive work; the per-post overrides give you full control.

What happens if I edit the content in WordPress after publishing from Averi?

The connection is one-directional: Averi pushes content to WordPress, but changes made in WordPress don't sync back to Averi. This is why we recommend keeping Averi as your source of truth. If you make significant edits in WordPress, update the Averi Library version manually to keep them in sync.

Does the integration support scheduled publishing?

You can set a future publish date in WordPress after pushing content from Averi. Set the post status to "Draft" in Averi, push to WordPress, then set the scheduled publish date in WordPress. Native scheduling from Averi is on the product roadmap.

Is the WordPress application password secure?

Yes. WordPress application passwords are specifically designed for API integrations — they provide API access without exposing your main account password and can be revoked individually at any time. Always treat application passwords like you would a regular password — don't share them and revoke them if a team member who had access leaves.