Averi + HubSpot: AI Content for Your CRM & Blog

HubSpot is the CRM and marketing hub for hundreds of thousands of businesses — and it comes with a full-featured blogging platform, email marketing tools, and landing page builder. When you connect Averi to HubSpot, you're not just adding a publishing shortcut. You're connecting your AI content engine to the platform where your leads live, where your blog is managed, and where your marketing and sales teams collaborate.

This guide covers the Averi + HubSpot integration in detail: setup, workflows, use cases, and how to make the most of having your AI content workflow connected to your CRM.

What the Averi + HubSpot Integration Enables

Connecting Averi to HubSpot opens up several distinct capabilities:

Blog publishing: Create content in Averi's research-to-draft workflow, then publish directly to your HubSpot blog — no copy-paste, no formatting loss.

Email content: Draft email content in Averi (newsletters, nurture sequences, campaign emails) and send to HubSpot for use in your email tools.

Landing page copy: Create conversion-focused copy in Averi and push to HubSpot landing page templates.

Content-to-contact alignment: The integration connects your content operation to your CRM, creating a tighter loop between what you publish and who you're converting.

For teams already running HubSpot as their marketing hub, Averi becomes the content creation layer that HubSpot was never designed to be — and the integration makes the two work as a single workflow.

Setting Up Averi + HubSpot

Prerequisites

• Averi account (https://app.averi.ai/sign-up)
• HubSpot account with blog and/or email features (Marketing Hub Starter or higher recommended)
• HubSpot API access (available on all paid plans)

Step 1: Generate a HubSpot Private App Token

HubSpot uses Private App tokens for API integrations. To create one:

1. In HubSpot, go to Settings → Integrations → Private Apps
2. Click "Create a private app"
3. Name it (e.g., "Averi Integration")
4. Under "Scopes," enable the following:
   • Content: content (for blog and landing page publishing)
   • CRM: contacts, deals (optional, for pipeline visibility)
5. Create the app and copy the access token

Step 2: Connect in Averi

1. In Averi, go to Settings → Integrations → CRM & Marketing
2. Select HubSpot
3. Paste your Private App access token
4. Click Connect — Averi will verify and pull your HubSpot configuration
5. Select your default blog and configure publishing defaults

Step 3: Configure Your Publishing Defaults

Set up defaults for:

• Target blog (if you have multiple HubSpot blogs)
• Default post status (Draft or Published)
• Default author
• Default categories/tags
• Meta description behavior

These defaults speed up your workflow. You can override any of them per-post.

The Blog Publishing Workflow

HubSpot's built-in blog editor is functional but designed for editing, not content creation. Most content teams find themselves doing the actual research and writing outside HubSpot, then pasting content in — losing formatting, fighting with the editor, and wasting time.

The Averi → HubSpot blog workflow:

In Averi:

1. Plan your blog calendar in Averi's content queue
2. Research your topic — keyword intent, competitive analysis, outline
3. Draft in Averi's content creation workflow with your Brand Core applied
4. Review and refine — editor feedback, SME review
5. Set HubSpot-specific fields: post title, meta description, slug, tags, author, featured image
6. Publish to HubSpot (as Draft or Published)

In HubSpot:

1. Verify the post imported correctly
2. Add any HubSpot-specific elements: CTAs, smart content, lead capture forms embedded in the post
3. Schedule or publish

The key addition at the HubSpot step: HubSpot-specific conversion elements. You're not rewriting — you're adding the CRM-connected conversion layer (embedded forms, CTAs that track back to contacts) that makes HubSpot content more powerful than a standard blog.

Email Content Workflow

HubSpot's email tool is excellent for sending — but the email copywriting process usually happens somewhere else. Averi brings structure to the email creation workflow:

Newsletter emails:

1. Plan your newsletter topics in Averi's content queue
2. Draft newsletter content in Averi — lead story, supporting content sections, CTA
3. Review and approve in Averi
4. Export to HubSpot as a new email draft (HTML or rich text)
5. Apply your HubSpot email template in HubSpot
6. Send from HubSpot's email tool (which handles deliverability, list management, and tracking)

Nurture sequence emails:

1. Map your nurture sequence in Averi — triggers, stages, email content for each stage
2. Draft each email in Averi against your Brand Core
3. Review the sequence as a whole for tone, pacing, and logic
4. Export each email to HubSpot
5. Build the sequence/workflow in HubSpot's automation tool using the drafted emails

Campaign emails:

1. Brief the campaign in Averi (audience, goal, angle, offer)
2. Draft email copy variations (subject line testing, different value angles)
3. Review and approve
4. Push to HubSpot for your campaign

Connecting Content Performance to Pipeline

This is the highest-value use case for the Averi + HubSpot integration: using the connection between your content and your CRM to understand which content generates and influences pipeline.

HubSpot already tracks which contacts interacted with which blog posts and emails (through its built-in analytics and attribution). When Averi is your content creation layer and HubSpot is your publishing and CRM layer, you can:

• See which content pieces are sourcing the most contacts
• Understand which blog posts appear in the "first touch" or "multi-touch" attribution for deals
• Identify which email campaigns generated the most pipeline activity
• Use HubSpot's contact data to inform future content strategy in Averi

Practically: run a quarterly review where you pull your top content performers from HubSpot analytics and bring those insights back into your Averi content strategy. What topics are generating contacts? What posts appear in closed deals? These are your signals for where to invest content resources next.

Use Cases

Use Case 1: SaaS Company — Blog + Nurture Integration

A B2B SaaS company uses Averi for all content creation and HubSpot as their marketing hub. Each week, the content team pushes 2-3 new blog posts from Averi to HubSpot. The HubSpot blog has CTAs embedded that capture leads into specific HubSpot lists based on content topic.

Those lists feed into HubSpot nurture workflows — and the content in those nurture emails was also created in Averi. The result: a content flywheel where every blog post drives leads into a nurture sequence built on the same consistent brand voice.

Use Case 2: Agency — Client Content Management

A B2B agency manages HubSpot accounts for 8 clients. They use Averi with separate Brand Core profiles for each client, and push content to each client's HubSpot account. The agency's account managers can review and approve content in Averi before it ever appears in the client's HubSpot, and the clients see only the approved, on-brand content in their HubSpot editor.

Use Case 3: Growth Stage Startup — Pipeline Attribution

A startup with a 6-person marketing team uses HubSpot as their CRM and Averi as their content engine. The marketing ops person has set up HubSpot's multi-touch attribution and reviews the content pipeline report quarterly. When they see that three specific blog topics are appearing consistently in closed deals, they bring this data to the Averi content planning session and prioritize more content in those topic areas.

Tips for Maximum Value

Use HubSpot's content staging: HubSpot allows you to save blog posts as drafts and review them in a preview before publishing. Always use this — the visual rendering in HubSpot's template is the final check before go-live.

Embed HubSpot CTAs in Averi content briefs: When you're briefing content in Averi, note which HubSpot CTA should appear in the post. This helps your content editor or the person doing final HubSpot setup know what conversion element to add.

Use HubSpot lists to segment your email content: When you're drafting email content in Averi, design it for a specific HubSpot list or segment. The more specific your content to a segment, the higher your engagement rates.

Tag content in HubSpot for attribution tracking: Use HubSpot's topic tags consistently. This lets you run attribution reports by content topic — essential for proving which content themes generate the most pipeline.

Further Reading

• automated content marketing workflows for B2B SaaS teams using HubSpot
• how to build a content marketing strategy that drives leads into HubSpot
• build your content engine playbook
• Averi's Strategy Map to connect your HubSpot pipeline to a proactive content strategy

Frequently Asked Questions

Does the Averi + HubSpot integration require a developer?

No. The setup uses HubSpot's Private App API, which is accessible through the HubSpot settings dashboard. Field mapping and configuration is done in Averi's settings UI. No developer is required for standard blog and email workflows.

Can Averi push content to HubSpot landing pages?

Yes, for landing pages built in HubSpot's standard page editor. Landing page templates in HubSpot that use flexible layouts may require manual text field mapping. Contact Averi's team about your specific HubSpot landing page setup.

Does the integration work with HubSpot's smart content or personalization tokens?

Smart content (content that changes based on visitor attributes) and personalization tokens are HubSpot-specific features that you add in HubSpot after Averi publishes the base content. Averi pushes the content foundation; you add HubSpot-specific conversion features on top.

Can I use Averi to create content for HubSpot email sequences?

Yes. You draft individual email copy in Averi, push each email to HubSpot, then build the sequence logic (triggers, delays, branching) in HubSpot's workflow tool. Averi handles content creation; HubSpot handles automation logic.

How does the integration handle HubSpot's SEO recommendations?

HubSpot has its own on-page SEO analysis tool. Averi's SEO metadata (title, description, slug) maps to HubSpot's corresponding fields on publish. After publishing, you can review HubSpot's SEO suggestions directly in the HubSpot blog editor for any additional optimizations HubSpot recommends.